Chef Huang
Industry F&B
2025
My Role
Project Management
Creative Management
Campaign & Paid-Ad Strategy
Social Account Management
Platform
Instagram & TikTok & RedNote
Project Management
Creative Management
Campaign & Paid-Ad Strategy
Social Account Management
Platform
Instagram & TikTok & RedNote
As both Project Manager and Creative Manager for Chef Huang's major social platforms, I handled campaign and paid-ad strategy, creative strategy, and day-to-day account management across all three platforms. The work focused on building a social presence for this Chinese home-style gourment kitchen located in Midtown East, Manhattan, establishing Chef Huang's voice across both English and Chinese-speaking communities.
The goal was to reach local American diners and families, positioning Chef Huang as a warm and welcoming dining spot. Through a targeted marketing strategy and content strategy, we amplified Chef Huang's brand story across platforms.
The goal was to reach local American diners and families, positioning Chef Huang as a warm and welcoming dining spot. Through a targeted marketing strategy and content strategy, we amplified Chef Huang's brand story across platforms.