CHI Restaurant & Bar
Industry F&B
2025 - 2026
My Role
Creative Direction
Project Management
Creative Management
Campaign Strategy
Social Account Management
Platform
RedNote
Creative Direction
Project Management
Creative Management
Campaign Strategy
Social Account Management
Platform
RedNote
As Creative Manager and Project Manager for CHI Restaurant & Bar's RedNote account, I led the content’s creative direction & strategy, project management, and campaign & paid advertising strategy, amplifying CHI's brand voice on RedNote platform.
CHI Restaurant & Bar is a high-end modern Chinese restaurant and bar in Midtown Manhattan. The goal was to establish a social presence that feels elevated yet approachable, reaching young diners and high-end food enthusiasts. Through refined brand storytelling and visually elevated content, the work captured CHI's distinct dining experience and brand identity.
CHI Restaurant & Bar is a high-end modern Chinese restaurant and bar in Midtown Manhattan. The goal was to establish a social presence that feels elevated yet approachable, reaching young diners and high-end food enthusiasts. Through refined brand storytelling and visually elevated content, the work captured CHI's distinct dining experience and brand identity.