Design · 3D & Motion · Multimedia · Marketing
T-Swirl Crepe
Industry F&B
2025 - 2026
My Role
Creative Management
Social Account Management
Creative Strategy
Campaign Strategy
Platform
Instagram & TikTok
Creative Management
Social Account Management
Creative Strategy
Campaign Strategy
Platform
Instagram & TikTok
As Creative Manager for T-Swirl Crepe's Instagram and TikTok presence, I led the brand's social media creative strategy and account management across both platforms, overseeing creative direction, campaign strategy, and day-to-day content to maintain a consistent brand voice that felt visually appealing, platform-native, and relevant to a young, diverse audience.
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Increased Impressions
489.4%
Increased Average Engagement Per Month
42.4%
Locations Nationwide
40+
Content Strategy
The focus was on building and maintaining a cohesive social presence that reaches Gen Z, young diners, Asian food lovers, and American audiences. Through promotional campaign-driven content and an approachable yet polished aesthetic, the goal was to establish T-Swirl Crepe as the go-to destination for Japanese-style crepes in the US — playful, craveable, and memorable.
The focus was on building and maintaining a cohesive social presence that reaches Gen Z, young diners, Asian food lovers, and American audiences. Through promotional campaign-driven content and an approachable yet polished aesthetic, the goal was to establish T-Swirl Crepe as the go-to destination for Japanese-style crepes in the US — playful, craveable, and memorable.